I am proud to have helped Australia’s leading specialist retailer of lights, fans and globes create a positive impact on their customers’ homes, lives and businesses. As the sole copywriter, I was able to deliver large volumes of work on multiple brands across the business while achieving high levels of efficiency, quality and creativity.
Here's a selection of my work from September 2019 to December 2022.
TVC SCRIPTS
Beacon Lighting Brand TVC
Summer Collection 2022
Makeover Sale 2022
Winter Collection 2022
Live Brighter Campaign TVC 2022
Beacon Trade
LIVE LIGHTER 2020 AND LIVE BRIGHTER 2021, 2022
INFLUENCER COLLABORATION VIDEOS
I crafted the scripts and provided visual direction.
#LiveBrighter with Bianca Chatfield
#LiveBrighter with Andy & Deb - Ceiling Fans
#LiveBrighter with Andy & Deb - Smart Ceiling Fan Remote
#LiveBrighter with JamesTreble
#LiveBrighter with Jenna Densten
#LiveBrighter with Haus of Cruze
#LiveLighter with Orton Haus
Let's #Live Lighter Together - Compilation
THE BLOCK 2021
Videos with the Lighting Designers from Beacon Design Studio
I crafted the scripts and provided visual direction.
How to create your own smart home with Powermesh switches
Clever ways to use downlights
How to choose the right ceiling fan
GE IMAGINE - SMART SETUPS MADE SIMPLE
WEBSITE CONTENT
I played a pivotal role in the website replatforming project that involved creating new content for a range of businesses owned by the Beacon Lighting Group.
Content has changed and evolved during the time I've worked at Beacon, so I've highlighted the pages that have remained constant.
Beacon Lighting Retail
Pages to refer to: About Us, Our Story, Our Brands, Sustainability at Beacon, Live Brighter, Careers, Helping Our Communities, Press & Media, Beacon VIP, Virtual Showroom, Try Before You Buy - AR At Home, Beacon Design Studio, Help Centre, Installation Services, The Beacon Edit, The Block, Three Birds Renovations, Nick's Place, Live Well, Chameleon, MFL Induction Track and Blogs from November 2019 to August 2021.
During my time at Beacon, I've created hundreds of eDMs for Beacon Lighting Retail, Beacon Trade, Custom Lighting and Masson For Light. Since Beacon Trade eDMs contain member-only information, I am unable to share those. Easier to share the Custom Lighting and Masson for Light eDMs via email if you would like to have a look.
Beacon Lighting Retail
Check out samples (30th October 2022 to June 2021) via the link below:
I created copy for Beacon's new collection catalogues from 2020 - 2022. Highlighted here are the catalogues from 2022.
Scroll through each frame to view the entire catalogue. Zoom in or click the pop out icon for a better reading experience.
Australia's Biggest Fan & Exterior Sale Catalogue 2022
Summer Collection 2022 Catalogue
Makeover Sale Catalogue 2022
Winter Collection Catalogue 2022
Beacon Lighting Annual Conference 2022 Manifesto
This is Beacon's annual conference where all the state sales managers, store managers and nominated store team members get together to network, share ideas and celebrate the top performers with much-deserved awards. This year's theme was ' You Matter'. Below is the manifesto I created for the event. This copy was carried across all other collateral for the event like posters, takeaway cards, presentation slides and the photo booth.
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