PICTIONARY - NEW INDIA SPECIAL EDITION - PRINT CAMPAIGN IDEA

Pictionary was launching its India Special Edition.
Idea: All the words were listed under colour codes in the pictionary card pack. So I took the prominent elements and changed their usual colour to the new colour codes to make it visually interesting. 


Ad 1: The Kathakali dancer from South India usually has a green painted face and colourful costume. But in the pictionary pack, he is listed under the 'orange code'.



Ad 2: The peacock, India's national bird is very colourful with striking blues and greens. But in the pictionary pack, it is listed under the 'yellow code'.



Ad 3: An Indian woman wears a red Sindoor in her hair parting as a sign of her marital status. But in the pictionary pack, it is listed under the 'blue code'.


No comments:

Post a Comment

Note: Only a member of this blog may post a comment.