MAHARASHTRA TOURISM - PRINT CAMPAIGNS

These ads were presented but not published. However, I enjoyed creating them.

Brand: Maharashtra Tourism's Luxury Train 'The Deccan Odyssey’.

    

Brand: Maharashtra Tourism's Ajanta Caves (A World Heritage Site at Aurangabad) 

Brand: Maharashtra's Tourism's Konkan kada Cliff (Part of Harishchandragad Fort Hill)

This cliff, shaped like a cobra's hood is known to showcase the 'broken spectre phenomenon'. Which is a circular rainbow that can be seen only when there is a bit of mist in the valley, and the sun is right behind the person facing the valley.  The copy is written in circles so that the reader keeps turning the print ad around to read the copy giving him the dizzying effect of standing at the edge of the cliff and looking at the circular rainbow. 

P.S.: I have stood at the edge of this cliff and I can vouch for that dizzying effect.

Copy: If you thought finding a pot of gold at the end of a rainbow was next to impossible, then try finding a circular rainbow. Chances are, you will throw up your hands and say bah..hogwash. The pot of gold maybe, but definitely not the rainbow. You simply have to be at the right place, at the right time. The right place would be Konkan kada or Konkan cliff. The right time would be when there is a bit of mist and the sun is right behind the person facing the valley. And a small warning you should heed. Konkan kada stands at a majestic height of 3500 feet. Be prepared. There'll be a dizzying feeling accompanying this rare phenomenon. Something like reading this ad. So when looking for the rainbow, be careful or else you may end up counting stars instead.