Brand: Nirlep Non-stick pans
Task: To demonstrate the non-stick feature of Nirlep pans.
Idea: Let the consumer test it out themselves.
Results: We did this activity in various malls across the city and demonstrated effectively the non-stickiness of Nirlep pans. Participants were given discount coupons on their first purchase and almost all the coupons were redeemed!
(Watch the video below)
