WHAT AN IDEA CAN DO

A lot, as I have discovered over the years.

JET AIRWAYS - PRINT CAMPAIGN

A print campaign for my client Jet Airways; each ad featured one of their travel classes.

Posted by Lolita Dsouza at 12:33 AM

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Labels: JET AIRWAYS

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About Me

Lolita Dsouza: I’m an award-winning copywriter with over 11 years’ experience developing creative, effective, target-driven communication for brands across media and markets + big-hearted human creating positive social impact and building a better world. I bring with me valuable experience communicating with over a billion consumers in India, Southeast Asia, Europe, and Australia. In the process, I’ve managed diverse brands across product categories while using all forms of media to build strong integrated campaigns. I love to write; whether it is a tag line, headline, long copy ad, TV or radio script, direct mailer, web banner, brochure, a chairman's speech, his wedding invite, a friend's resignation letter or an ode to a frog, I write with equal passion. Some of my strengths lie in greeting every brief eagerly; looking forward to Mondays; having the patience of the Buddha when dealing with difficult clients; being able to chalk out a communication strategy as effectively as executing it; being able to think across industries, media and markets; writing for diverse audiences; meeting every unreasonable deadline; and cheerfully going back to the drawing board if I have to start all over again.

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Labels

ARTICLE PUBLISHED IN THE ATLANTA HUMANE SOCIETY NEWSLETTER (1)
BEACON LIGHTING (1)
BROCHURE (1)
CALENDAR (1)
DIRECT MAILERS (1)
FOX CRIME (1)
FUTURE GENERALI INSURANCE (1)
ICC CRICKET WORLD CUP 2011 (1)
INVITATION (1)
JET AIRWAYS (1)
LAKME SUNSCREEN (1)
LET'S PINK - CAMPAIGN 1 (1)
LET'S PINK - CAMPAIGN 2 (1)
MAHARASHTRA TOURISM ADS (1)
MAHARASHTRA TOURISM CAMPAIGN - ROMANCE (1)
MORE IDEAS (1)
NIRLEP NON-STICK PANS (1)
PARTNERSHIP AGAINST DOMESTIC VIOLENCE - EVENT BRANDING (1)
PETSCRIPTIONS - PET DESCRIPTIONS FOR ANIMAL ADOPTIONS (1)
PICTIONARY CAMPAIGN (1)
PRESENTATION ON ANTARCTIC EXPEDITION EXPERIENCE - POSTER (1)
PUBLIC SERVICE ADS (1)
PUBLISHED PRINT ADS (1)
SABAI FOOT SPA (1)
SAVE WATER - VANARAI FOUNDATION (1)
THE LEELA HOTEL (1)
TV COMMERCIALS AND RADIO SPOTS (1)
VOLKSWAGEN PASSAT (1)
ZENON CONSULTING SERVICES - LEAFLETS (1)

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