This was a big campaign for the cricket crazy Indian subcontinent and released widely across the country. Here are a few parts of it :-)
The print ads used the 'wall painting' execution style, which is a common feature in countries like India, Sri Lanka and Bangladesh since the matches were being held across these three countries. So each ad featured one country's cricket star prominently along with the local fans celebrating and holding their respective country's flag.
RADIO SPOTS
I wrote these in the typical Hindi cricket commentary style with cricket jargon, using everyday situations to reflect the World Cup frenzy.
Radio Spot 1 - Maths Teacher
English Translation
MVO: So children, let's find the solution of e to the power of 2 cos theta minus 8 sin theta. Take the first theta and minus it, then divide the second theta and then take theta that you get and multiply it by 2 and 8 and it's a 6! Now take one more cos theta and the first sin theta and minus them by 4 theta. And the answer you get is 2+4 equals to 5 aur ohhhhhh…this is a, googly.
Announcer VO:
Cricket
takes over, Feb 19th. The ICC Cricket World Cup 2011. The cup that
counts. For information on tickets, log on to iccevents.yahoo.com
Radio Spot 2 - Doctor
English Translation
MVO: Now the patient is being taken towards the operation theatre...for an appendix operation...the doctor is giving him an anesthesia ka injection…1, 2, 3 and the patient is out! Now the doctor is making the first incision on the abdomen... and look a nurse has fainted! …now entering the abdomen, the doctor is searching for the appendix, searching, searching, searching and the doctor has found the... kidney?
Announcer VO:
Cricket takes over, Feb 19th. The ICC Cricket World Cup 2011. The cup that counts. For information on tickets, log on to iccevents.yahoo.com
Radio Spot 3 - Powerpoint Presentation
English Translation
MVO: Good
morning ladies and gentlemen, today I will present Trends in Emerging markets. This is my first slide opening up, opening up and on it is written...welcome. Now moving to the second slide, looks at this the first chart like always. And this time a fantastic performance. Now coming up is the third slide and soon after that the fourth slide...and it has beautifully lifted it....it's going up toward the sky...and higher and higher this fantastic graph!
Announcer VO:
Cricket takes over, Feb 19th. The ICC Cricket World Cup 2011. The cup that counts. For information on tickets, log on to iccevents.yahoo.com
Radio Spot 4 - Call Centre
English Translation
MVO: Hello Good morning Madam, I am Rahul from the Slim n Pretty company. We need to ask you a few questions. Have your clothes becomes tight? Do your buttons pop and go full toss? When you ride your bike, does your tire get...oh oh...retired
hurt. At night, do you dream of butter chicken and potato patties? If your answer is yes to all these questions, then you need our new fantastic product...slimming belt! With free home delivery.
Announcer VO:
Cricket takes over, Feb 19th. The ICC Cricket World Cup 2011. The cup that counts. For information on tickets, log on to iccevents.yahoo.com
