Due to the indiscriminate usage of water, a lot of people
are deprived of their share. To make people aware of this, we placed an ad in
the centrefold of a magazine. A transparent sheet in between, when turned,
transferred the stream of water from the running tap to the dry tap. Readers
then got the message about how they could help save water for the less fortunate.
(click on image to enlarge)
Copy on the
transparent sheet: 7.5 litres of water is wasted every time you leave the
tap running. Close your tap and save some for those who really need it. For
more tips on saving water, call us on 020 24440351/24449351.
Awards: Press finalist at Cannes Lions, Spikes Asia and Adfest 2010.
