Besides regular work, I had fun thinking up some fun ideas for brands my agencies handled.
An idea for Nutralite
Brand: Godrej Renew Hair Color
Idea: Permanent hair color that stays on even in your next reincarnation.
Background: In some Indian religions, people believe that after death, a person begins a new life as a human or animal depending on the moral quality of the previous life's actions.
An idea for eye donation in collaboration with Madhya Pradesh Tourism.
An idea to add color and vibrancy to Mumbai's slums in collaboration with Asian Paints.
Here are a couple of single TV scripts as well.
TVC 1
The film opens on an airplane flying.
Suddenly the
plane tilts forward.
It comes back to
flying normally. Then suddenly it tilts backwards.
We see the plane
flying over mountains and seas and it tilts forward and backward narrowly
missing the peaks or almost heading into the water.
VO: Obesity is dangerous.
Logo: VLCC
Weight Loss Programme
TVC 2
The film opens
on a mother stepping out onto her balcony and calling out to her daughter
playing with her friends.
“Susie! Susie!
Time for supper. Come on home.”
Her daughter
doesn’t even look in her direction.
“Susie! Have you
gone deaf? Come home now!!”
Her daughter
still doesn’t look up at all.
Her mother is
frustrated now. “Susie!! For the last time….!!!” Voice fades away.
VO: Enhance your memory.
Logo: Shankhpushpi memory
capsules
