WHAT AN IDEA CAN DO

A lot, as I have discovered over the years.

Posted by Lolita Dsouza at 12:57 AM

About Me

Lolita Dsouza: I’m an award-winning copywriter with over 11 years’ experience developing creative, effective, target-driven communication for brands across media and markets + big-hearted human creating positive social impact and building a better world. I bring with me valuable experience communicating with over a billion consumers in India, Southeast Asia, Europe, and Australia. In the process, I’ve managed diverse brands across product categories while using all forms of media to build strong integrated campaigns. I love to write; whether it is a tag line, headline, long copy ad, TV or radio script, direct mailer, web banner, brochure, a chairman's speech, his wedding invite, a friend's resignation letter or an ode to a frog, I write with equal passion. Some of my strengths lie in greeting every brief eagerly; looking forward to Mondays; having the patience of the Buddha when dealing with difficult clients; being able to chalk out a communication strategy as effectively as executing it; being able to think across industries, media and markets; writing for diverse audiences; meeting every unreasonable deadline; and cheerfully going back to the drawing board if I have to start all over again.

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